Audit and redesign of a cosmetics e-commerce customer experience
Audit and redesign of a cosmetics e-commerce customer experience
Design concept. Photo from the project archive.
OrganizationsMirum Agency
BeautyboxGrupo Boticário
BeautyboxGrupo Boticário
Industry
CosmeticsBeautye-Commerce
CosmeticsBeautye-Commerce
The teamProject ManagerProduct OwnerDesignMediaCreativeContentTecnologySEOBusiness Intelligence
My CompetencesUX AuditUX ArchitectureDesign Leadership
Year2018-2019
ContextThe project, which was focused on branding, ended up scaling up and becoming a 360o review of the business. In this scenario, Mirum Agency carried out a full digital diagnosis of The Beauty Box e-commerce, identifying several opportunities that contributed to the business and platform redesign.
My Contribution
- Projects scope formulation and participation in the bidding processes.
- Practical leadership of Design and other technical teams, from Discovery to Build and Delivery phases.
Project framework
