I work with both academic research and practice in the Design field, with a PhD in Design with focus on the integration of transparency for sustainability on the design of digital services (Federal University of Paraná - UFPR). 

In the last 20+ years, I've gained multidisciplinary experience working with the redesign of existing products and services with organizations from the private and public sectors. Key areas: user experience and information architecture, sustainability communication and transparency, design ethics, circular economy, sustainable product-service systems, sustainable behavior, design management and education.

I've acted as a strategic project lead. My specialties include systematizing and conducting design research, developing methods and tools for practice, organizing and redesigning the components of service-systems for addressing sustainability (socio-technical-ecological-economic-ethical).

I’m a member of the LeNS (Learning Network on Sustainability) and the Brazilian Food Design Community (FDBR). I teach and mentor in the university Design degree programs.

I hold a Master's of Science (MSc) in Service Design for Sustainability (with honors), a professional specialization in User-Centered Design, and a Bachelor (BA) in Computer Engineering.

Design for Sustainability

Design for Sustainability (DfS) is a catalyst to trigger and support innovation to help with enviromental, social, economic challenges that we are facing. I mainly work with services approaching sustainable behaviour and product-service systems, in the context of business and cities.

Transparency Design

Transparency is one of the key ethical principles to enable more sustainable futures, implying in openness, communication, and accountability of social, environmental, and economic aspects.  Transparency is my main research topic since my Masters and PhD, contributing with theory and practice of it's application to Design field. 

Service System Design

The practice of designing services with a holistic and highly collaborative approach to generate value throughout the service’s lifecycle. I approach service design as the organizational setting or configuration of the system that makes the service provision/delivery/offering possible.

Information Architecture

Articulates structures and flows for building information-oriented digital environments that are easier to find, understand, use, etc. I approach it by integrating information architecture with digital service design, supporting experience strategies.

Experience

Education