Redesign of a Pay-TV digital services

• Support SKY (Pay-TV/Telecom provider) digital transformation and redesign of the web platforms to improve the user experience cross-channels.

• Practical leadership
• Conducting stakeholders interviews and workshops, mapping end-to-end user journeys of current-state across Business Units, usability studies, information architecture;
• UX Design strategy and principles for integrating the web channels and to guide redesign along with cross-functional peers and the team;